PALERMO IS A NEIGHBORHOOD, OR BARRIO OF THE ARGENTINE CAPITAL, BUENOS AIRES. IT IS LOCATED IN THE NORTHEAST OF THE CITY, BORDERING THE BARRIOS OF BELGRANO TO THE NORTH, ALMAGRO AND RECOLETA TO THE SOUTH, VILLA CRESPO AND COLEGIALES TO THE WEST AND THE RÍO DE LA PLATA RIVER TO THE EAST.
PALERMO SOHO
IS A SMALL AREA OF PALERMO VIEJO AROUND PLAZA SERRANO (OFFICIALLY PLAZOLETA CORTÁZAR) ON SERRANO NEAR PALERMO'S SOUTH-WESTERN EDGE. IT IS A NEWLY FASHIONABLE AREA FOR FASHION, DESIGN, RESTAURANTS, BARS AND STREET CULTURE. THE ATMOSPHERE IN MANY CAFÉS AND RESTAURANTS STRIVES TO BE "ALTERNATIVE", WHICH MAKES THIS AREA OF THE CITY ESPECIALLY POPULAR WITH YOUNG, UPPER-MIDDLE CLASS ARGENTINES AS WELL AS FOREIGN TOURISTS. THE TRADITIONAL LOW HOUSES HAVE BEEN ADAPTED INTO BOUTIQUES AND BARS, CREATING A BOHEMIAN FEEL. THE SQUARE HAS A CRAFTS FAIR.
